This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland.

If I could trade jobs with anyone in the world, the CEO of IDEO, Tim Brown, would be high on the list. He runs a global design consultancy that creates products, services, spaces and interactive experiences and says things like, “Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that are emotionally meaningful as well as functional, and to express ourselves through means beyond words or symbols.” That sounds like it has a lot in common with PR!

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland.

Going with the flow has become my mantra at Davos. After starting the day with a change of plans when my car got stuck in snow and I unexpectedly met some people who were also attending Davos, I am realizing that the unscripted moments may be the most important ones.

And considering some of the key themes so far at what people are saying is the snowiest Davos ever, staying calm and keeping an open mind is essential. The mood encompasses a pessimistic point of view on the economy and worries that business and government leaders may not have the courage to make the changes needed for real transformation.

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s (WEF) annual meeting in Davos, Switzerland.

Last night, I attended the opening mission session with founder of the WEF, Klaus Schwab. His speech focused on how companies should behave as global citizens and he laid out five areas of focus:

This week, Barri Rafferty, senior partner and director, New York, is blogging from the World Economic Forum’s annual meeting in Davos, Switzerland.

I’ve just arrived in Davos after an overnight flight and a two-and-a-half-hour bus ride. After making a new friend on the bus and checking in to the hotel, the adventure is already underway.